This can be done via a Google Shopping Ads Campain.
What do you need to do?
- Sign up for Googles Merchant Center
- Fill in all your Account Data & Set up Standard Shipping Costs
- Upload your feed to the Merchant Center
- Create an Account with Google Ads
- Set up a “Shopping Campaign” and give it a daily budget (5-10 Euro)
- Leave it running for several days
Important!
This is just a very brief description. In general Shopping Campainging is the easiest way of advertising your products. But understanding Google Ads is a complex thing and requires a lot of self-education on that topic.
While your ad is running, you need to check the keywords that are used from visitors on a daily basis.
THe longer your ad is running, the better Google will understand which keywords perform best.
As you probably do not want your ad to be show for each and every search request, you need to exclude non fitting keywords.
E.g. if someone searches for very general words like “t-Shirt” or “funny shirt” you probably do not want your products to be show. otherwise your costs will increase. Therefore I suggest to exclude every search phrase manually that does not match your products exactly.