Maybe I use the chance and explain briefly the current status and blockers for that feature.
Neck printing is commonly done with silicone pad printing. An offset printing method that is used, when a logo design needs to be applied to as many products as possible.
This is different to what our printing business is about. Small ammounts of customized products.
Biggest challenge right now is the vast number of Shops around the world that instantly would love to use of that offer ~45k in 2019.
Before we introduce such an option, solutions are needed to reduce complexities within the production process and to keep costs & scrap on a reasonable level. Digital printing machines may be something to think about.
We probably may not offer this feature for everyone and for free. What I can think of is a an offer for shop owners that are willing to pay a fee and have a certain monthly threshold of sold items.
Investing in new machines, storage and employee trainings is a factor that we need to consider.
Speaking of 5 production facilities in EU&NA, this feature will increase production costs directly. Of course, this conflicts competitive consumer pricing, which most shop owners are seeing a primary requirement.
But I do not want to reject label printing at all I just want to give you a short glimpse of what needs to be considered. And our production teams are always looking out for new printing methods that
might help us with making customized goods even better than the rest.